What makes UBL a good standard for e-documents?

I was asked this question recently and my response is available at: 

http://blog.tradeshift.com/the-strongest-case-ever-made-for-an-international-e-document-standard/  

I would suggest that this paper is forwarded to your colleagues. Its succinct and for me refocuses why I need to keep selling the message of standards.

Well done Tim 

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